You have to look at how the fibers run in the bark.
In this direction, bark is quite tensile strenght
In birch and cherry, the fibers run around the tree.
It is also important that the bark is very thin (< 1 mm) for backing. Birch bark can be easily divided into individual layers along the fibers.
Birch bark provides very good protection against moisture when used as backing over sinew. Composite bows were often wrapped entirely in thin birch bark.
The best glue for the thin bark over sinew is hide glue.
First pic is for elm or hickory or cedar: the fibers in the bark run along the tree
Second pic: the fibers run around the tree ( birch, cherry).